OLUWATOSIN LIGHT
Bold strategies.
Story-driven growth.
Results that convert.
Bold strategies. Story-driven growth. Results that convert.
Marketing leader with experience across Europe and Africa, helping VC-backed startups and tech companies craft and execute marketing strategies that drive adoption, growth, and brand trust. I combine creativity, systems, and data to help brands grow smarter.
About Me.
MARKETING SPECIALIST &
PRODUCT MARKETING MANAGER.
I help tech companies build story-driven strategies that convert.
Building marketing that moves people and metrics.
My marketing journey began in a multinational communications department in West Africa, where I worked on a company-wide rebrand and repositioning. Sitting in strategy meetings early on sparked my fascination with the blend of creativity, psychology, and measurable impact that defines great marketing.
Since then, I’ve worked across tech organisations in Europe and Africa, building and leading product marketing and content strategies that directly influenced adoption, engagement, and revenue.
After completing my MBA at Birmingham City University, I joined Graide as the first marketing hire, growing the team, defining our marketing systems, and driving measurable results across demand generation, GTM strategy, and full-funnel campaigns.
When I’m not creating campaigns, I share bits of my lifestyle on social media and explore new spots with my daughter.
My Expertise.
Marketing Strategy & GTM Planning
Developing data-backed go-to-market plans and demand generation strategies tailored to your audience and business goals.
Content Strategy & Storytelling
Transforming brand messaging into value-driven narratives that connect emotionally and drive engagement.
Paid & Performance Marketing
Managing multi-channel campaigns across Google, LinkedIn, and Meta to generate high-quality leads and measurable ROI.
Email Marketing & Automation
Designing and optimising workflows that nurture leads and improve retention.
Marketing Operations
Building AI-enabled, scalable processes, dashboards, and reporting frameworks to align marketing with growth outcomes.
MY PORTFOLIO
Results that speak for themselves.
Graide Website Revamp
Created high-converting brand content using persona-driven messaging, leading to a 200% increase in website visits and stronger engagement metrics.
Graide Full-Funnel Webinar Series
Built and executed a complete webinar campaign, including paid ads and automated email sequences, achieving a 50% increase in MQLs and 10% conversion to SQLs.
Zacrac Edtech App Launch
Led a creative GTM campaign, “Show Your Dashboard,” with multi-channel execution across Google, Meta, and LinkedIn. Drove 20,000+ app downloads and a 12% increase in new sign-ups during the campaign.
TESTIMONIALS
What People Say.
“Olu brings structure, clarity, and vision to marketing. Her strategies always connect data with creativity and deliver results.”
— Jon Allen
Head of Commercial, Graide
“Oluwatosin is a rock star; she loves and knows marketing. Her approach to marketing and team building is excellent, which I saw during the few years she led our Marketing Team. Beyond technical expertise and vastness”
— Wale Adeyemo
Chief Executive Officer, Zacrac
CONTACT
Let’s Talk Growth.
Open to full-time and fractional marketing roles.
Looking to build or scale your marketing function? I’m open to collaborating with tech startups, B2B SAAS companies, and growth-driven teams ready to turn strategy into measurable impact.